Photo by: Brown Athletics
Brown University Athletics Enters Innovative Partnership with FirstPoint USA
6/4/2026 10:00:00 AM | General
Collegiate Recruiting Agency to serve as first jersey patch sponsor of Brown Men's Rugby
PROVIDENCE, R.I. – The Brown University Division of Athletics and Recreation announced today an innovative new partnership with FirstPoint USA designed to enhance collaboration between the Division and the international athlete recruiting agency, which helps identify opportunities for prospective student-athletes.
Through the multi-year agreement facilitated by Brown Bears Sports Properties, FirstPoint USA now becomes the Official Recruiting Agency of Brown Athletics and Recreation and will be the first jersey patch sponsor in Bears history, placing their branding on the sleeves of Brown's championship-winning men's rugby uniforms.
"This partnership will be instrumental in elevating the recruiting profile and competitive positioning of Brown's athletic programs," Mencoff Vice President for Athletics and Recreation M. Grace Calhoun said. "We are delighted to forge this innovative partnership with FirstPoint USA and excited to see what we can build together."
As part of the partnership, FirstPoint USA will serve as the presenting sponsor of a newly created original content series that will premier across Brown Athletics social media channels beginning this fall, adding creative storytelling to the partnership.
"Brown represents everything we value in the U.S. collegiate sport: academic excellence, athletic ambition, integrity, and a genuine commitment to the holistic development of student-athletes," Andrew Kean, CEO of FirstPoint USA, said. "For FirstPoint USA, this partnership is a significant milestone. It aligns our international and domestic recruitment expertise with one of the most prestigious university brands in the world and provides us with a powerful platform to help talented student-athletes and families better understand the opportunities available through college sport."
With FirstPoint USA now standing as one of the cornerstone partners of Brown Athletics and Recreation, the Bears will also gain access to FirstPoint's industry-leading recruitment services, connecting elite collegiate prospects with the coaching staffs of Brown's 38 NCAA Division I athletic programs.
"As an NCAA-certified agency founded in 2001, FirstPoint has spent more than two decades supporting aspiring student-athletes across 20+ sports and more than 40 countries. This partnership reflects what we believe is a first-of-its-kind model for collaboration between an NCAA institution and an international collegiate sports recruitment agency, helping extend the global reach of Brown Athletics and its respective sports programs while supporting coaches in identifying the next generation of Brown Bears," Kean said.
"While this partnership will certainly elevate the recruiting profile and positioning of Brown's athletic programs, FirstPoint's impact at Brown will be felt far beyond the recruiting trail," Zachary Soulier, General Manager of Brown Bears Sports Properties, said. "They are dedicated to advancing the division as a whole and supporting student-athletes throughout their collegiate journey, and we are thrilled to have them on board as partners."
Brown Bears Sports Properties, the locally based team of Learfield – the leading media and technology company powering college athletics – is the exclusive multimedia rights holder for Brown Athletics and Recreation and oversees all sponsorships, in-venue signage, and advertising on behalf of the Bears.
About FirstPoint USA
Founded in 2001, FirstPoint USA is an NCAA-certified college sports recruitment and university admissions consultancy, supporting aspiring student-athletes and families around the world as they pursue academic and athletic opportunities in the United States. Working across more than 40 countries and 20+ sports, FirstPoint provides guidance across athletic recruitment, academic positioning, eligibility, admissions, financial aid, and ongoing pastoral support. Through its global network of athletes, families, schools, clubs, federations, and university programs, FirstPoint helps connect academic & sporting talent with best-fit college opportunities while promoting the life-changing value of the student-athlete experience.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
PROVIDENCE, R.I. – The Brown University Division of Athletics and Recreation announced today an innovative new partnership with FirstPoint USA designed to enhance collaboration between the Division and the international athlete recruiting agency, which helps identify opportunities for prospective student-athletes.
Through the multi-year agreement facilitated by Brown Bears Sports Properties, FirstPoint USA now becomes the Official Recruiting Agency of Brown Athletics and Recreation and will be the first jersey patch sponsor in Bears history, placing their branding on the sleeves of Brown's championship-winning men's rugby uniforms.
"This partnership will be instrumental in elevating the recruiting profile and competitive positioning of Brown's athletic programs," Mencoff Vice President for Athletics and Recreation M. Grace Calhoun said. "We are delighted to forge this innovative partnership with FirstPoint USA and excited to see what we can build together."
As part of the partnership, FirstPoint USA will serve as the presenting sponsor of a newly created original content series that will premier across Brown Athletics social media channels beginning this fall, adding creative storytelling to the partnership.
"Brown represents everything we value in the U.S. collegiate sport: academic excellence, athletic ambition, integrity, and a genuine commitment to the holistic development of student-athletes," Andrew Kean, CEO of FirstPoint USA, said. "For FirstPoint USA, this partnership is a significant milestone. It aligns our international and domestic recruitment expertise with one of the most prestigious university brands in the world and provides us with a powerful platform to help talented student-athletes and families better understand the opportunities available through college sport."
With FirstPoint USA now standing as one of the cornerstone partners of Brown Athletics and Recreation, the Bears will also gain access to FirstPoint's industry-leading recruitment services, connecting elite collegiate prospects with the coaching staffs of Brown's 38 NCAA Division I athletic programs.
"As an NCAA-certified agency founded in 2001, FirstPoint has spent more than two decades supporting aspiring student-athletes across 20+ sports and more than 40 countries. This partnership reflects what we believe is a first-of-its-kind model for collaboration between an NCAA institution and an international collegiate sports recruitment agency, helping extend the global reach of Brown Athletics and its respective sports programs while supporting coaches in identifying the next generation of Brown Bears," Kean said.
"While this partnership will certainly elevate the recruiting profile and positioning of Brown's athletic programs, FirstPoint's impact at Brown will be felt far beyond the recruiting trail," Zachary Soulier, General Manager of Brown Bears Sports Properties, said. "They are dedicated to advancing the division as a whole and supporting student-athletes throughout their collegiate journey, and we are thrilled to have them on board as partners."
Brown Bears Sports Properties, the locally based team of Learfield – the leading media and technology company powering college athletics – is the exclusive multimedia rights holder for Brown Athletics and Recreation and oversees all sponsorships, in-venue signage, and advertising on behalf of the Bears.
About FirstPoint USA
Founded in 2001, FirstPoint USA is an NCAA-certified college sports recruitment and university admissions consultancy, supporting aspiring student-athletes and families around the world as they pursue academic and athletic opportunities in the United States. Working across more than 40 countries and 20+ sports, FirstPoint provides guidance across athletic recruitment, academic positioning, eligibility, admissions, financial aid, and ongoing pastoral support. Through its global network of athletes, families, schools, clubs, federations, and university programs, FirstPoint helps connect academic & sporting talent with best-fit college opportunities while promoting the life-changing value of the student-athlete experience.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
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