Brown Athletics and Recreation Announces Multi-Year Partnership with F.W. Webb Company
10/9/2025 9:00:00 AM | General
PROVIDENCE, R.I. – Brown University Athletics and Recreation today announced a new multi-year partnership with F.W. Webb Company, one of the Northeast's leading full-service wholesale distributors of plumbing, heating, HVAC/R, PVF, and industrial supplies. Through this partnership, F.W. Webb will receive brand exposure across the full portfolio of Brown's varsity programs.
M. Grace Calhoun, Brown's Samuel M. Mencoff '78 Vice President for Athletics and Recreation, welcomed the opportunity to engage with the well-respected brand. "We are delighted to partner with F.W. Webb, a familiar and trusted institution here in New England, and we are grateful to expand our campus partnership to include Athletics and Recreation," Calhoun said.
Fans will see the F.W. Webb brand at Brown's venues on LED signage along the basketball courts at the Pizzitola Sports Center, dasherboard signage inside Meehan Auditorium for hockey, and A-frame placements at Brown Stadium during football season. F.W. Webb will also be featured in videoboard commercials at football, basketball, and lacrosse games, complemented by a digital campaign to extend the brand's reach beyond game day.
"At F.W. Webb, we know that a winning team requires dedication to superior standards and supportive relationships—a commitment we've upheld for generations in serving trade professionals," Chris Goodridge, General Manager of F.W. Webb's Warwick operations, said. "That same commitment will guide our newest partnership with Brown University Athletics and Recreation. We are honored to sponsor their program and wish them the very best this season and beyond."
The partnership was secured on behalf of Brown Athletics and Recreation by athletics multimedia rightsholder Brown Bears Sports Properties, the locally based team of Learfield – the leading media and technology company powering college athletics.
"We're proud to bring together two organizations with deep roots in New England," Zachary Soulier, General Manager of Brown Bears Sports Properties said. "This partnership gives F.W. Webb a strong platform to engage with Brown's passionate fans year-round while supporting the success of our student-athletes and programs."
About F.W. Webb
An industry pioneer since 1866, F.W. Webb Company is the largest wholesale distributor of plumbing, heating, HVAC, LP gas, refrigeration, pipe, valves and fittings in the Northeast. F.W. Webb has grown from a single location to more than 100 across nine states and proudly offers customers an extensive inventory of products and dedicated services that reach from underground to the rooftop. Covering 16 areas of expertise, specialty markets include process controls, water works, environmental services and more. F.W. Webb also operates more than 49 Frank Webb Home bath, kitchen and lighting retail showrooms. Media contact: media@fwwebb.com.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
