Jimmy Picerelli - Staff Directory
- Title:
- Assistant Director of Athletics, Creative Services
- Email:
- Joined Brown:
- July 2022
- Alma Mater:
- Bryant '20
Jimmy Picerelli was promoted to Assistant Director of Athletics, Recruiting in July 2024. In his role, he is responsible for developing and implementing recruiting and creative content strategies across Brown’s 38 varsity programs. Since May 2023, he has served as the lead graphic designer for Brown Athletics, supporting division-wide branding, visual identity, and creative content needs. His work includes close collaboration with coaches, administrators, strategic communications, marketing, corporate sponsorship, ticketing, compliance, student-athlete development, wellness and performance, and other university partners.
Before his current role, Picerelli served as Brown Athletics’ Digital Strategy Manager beginning in May 2023. In that position, he supported the division’s strategic communications, creative, recruiting, production, marketing, branding, corporate sponsorship, and ticketing efforts, while also working closely with all of Brown’s varsity programs.
Picerelli came to College Hill in July 2022 when he was hired as a Defensive Quality Control Coach on Brown’s football staff. In that role, he produced opponent scouting reports and tendencies, broke down film, prepared practice plans, and assisted with the offensive scout team, secondary, and specialist units. He also served as the lead graphic designer for the program and helped implement strategies for recruiting, creative content, and promotional efforts.
Before Brown, Picerelli spent one season as the Director of Football Operations and NFL Liaison at Marist University and one season as the Assistant Director of Football Operations and Recruiting at Bryant University. At both stops, he managed the program’s operating budget and day-to-day operations. He also served as a liaison to key campus partners, including compliance, academic support, financial aid, admissions, sports medicine, and the business office, while overseeing a team of 34 student workers and interns.
In Spring 2019, Picerelli served as a Football Operations Intern in the NFL with the Washington Commanders. He served as an assistant to the General Manager while working with team operations, player personnel, and equipment.
As an undergraduate, Picerelli worked within Bryant University’s athletic department for three years in various capacities, including operations, communications, marketing, and equipment. Most notably, he worked alongside the department’s Director of Digital Media and oversaw social media and recruiting content strategies for all 18 varsity programs, with an emphasis on graphic design and photography.
During his time at Bryant, Picerelli was also a four-year member of the football program, including two seasons under current Brown head coach James Perry. He was a two-time All-Conference selection and was named to the program’s 2010s All-Decade Team as a long snapper. A Dean’s List honoree and NEC Commissioner’s Academic Honor Roll student, Picerelli graduated cum laude from Bryant in 2020 with a degree in business administration and a dual concentration in team and project management and sports studies.
Picerelli is a native of Warren, Rhode Island, and earned his master’s in sport administration from the University of Cincinnati in 2026.
