February 15, 2008

"BLITZ THE PITZ" With Women's Basketball

Feb. 15, 2008

Providence, RI - The Brown University Athletic Department is hosting its 1st Annual Breast Cancer Awareness Week, February 9-16, with several events to help support the fight against breast cancer. Proceeds from these events will be donated to the Gloria Gemma Breast Cancer Resource Foundation.

The women's basketball team's game against Princeton on Saturday, February 16, brings together a number of local and national initiatives - the Women's Basketball Coaches Association's "Think Pink", the NCAA's "Pack the House Challenge", and Brown's own "Blitz the Pitz".

This 7:00pm game will see the Bears wearing pink shoelaces and also features the distribution of team posters, a post-game meet-and-greet session with the Bears, and a special $8 ticket package that includes two game tickets, two hot dogs, and two drinks.

"This is a great way for the Bears to help bring attention to something that has touched so many lives," said Jeanne Burr, coach of the women's basketball team. "I hope we can create some momentum that does not end when the games are completed."

To create a "pink out" atmosphere, custom pink t-shirts are being sold for $10 by members of the women's ice hockey team, the Student-Athlete Advisory Committee, and by BrowNation. T-shirts will also be sold in the Brown Ticket Office, located in the Pizzitola Sports Center, and at all home basketball and ice hockey games through Feb. 16th.

Coaching and gameday staffs for many other Brown teams will wear pink scarves, ties, ribbons, shirts, and shoelaces during their competitions throughout the week. For more information about Breast Cancer Awareness Week at Brown Athletics, call (401) 863-2773 or visit www.BrownBears.com.

About the Gloria Gemma Breast Cancer Resource Foundation The Gloria Gemma Breast Cancer Resource Foundation was established in 2004 in memory of Gloria Gemma and in honor of her courageous fight against breast cancer. The Foundation's objectives are to raise awareness, increase education, and generate funding for critical breast health programs that are in desperate need of being brought to fruition. Their mission is to help local breast cancer organizations in their fight to raise breast cancer awareness, to work for its prevention, and to bring comfort and help to patients and families in our community. Their promise is that 100% of the net proceeds will remain right here in our local community. For more information, visit www.gloriagemma.org.