Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 

 

“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”

 

Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website www.brownbears.com.

 

 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 

 

In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit www.learfieldsports.com

Brown’s 22 NCAA APR Public Recognition Awards Are Second In The Nation

NCAA Public Recognition Awards Searchable Database

Portions courtesy of the NCAA and the Ivy League

INDIANAPOLIS – Brown University Athletics excelled once again in the NCAA Academic Progress report, with 22 Brown sports earning Public Recognition Awards, second best among all NCAA Division I schools. Ivy League institutions once again boasted the most teams honored among the 909 teams that earned 2010-11 NCAA Academic Progress Rate (APR) Public Recognition Awards, as announced by the NCAA.

The 22 Brown sports honored with NCAA APR Public Recognition Awards are baseball, football, men’s basketball, men’s golf, men’s ice hockey, men’s soccer, men’s tennis, men’s outdoor track, men’s water polo, football, softball, women’s fencing, women’s golf, women’s gymnastics, women’s ice hockey, women’s skiing, women’s soccer, women’s swimming, women’s tennis, women’s indoor track, women’s outdoor track and women’s water polo.

Based on their most recent multi-year APRs from the 2006-07, 2007-08, 2008-09 and 2009-10 academic years, awards were given each year to teams scoring in the top 10 percent in each sport with their APRs.

The Ivy League had the most number of teams honored (135), followed by the Patriot League (82), the Big East Conference (77), the Atlantic Coast Conference (61) and the Atlantic 10 Conference (56). 

Yale had the most teams (23) recognized, with Brown second (22) and Dartmouth third (21).  All the Ivies were in the top 20: Penn (17, t-4th), Harvard (16, t-6th), Princeton (16, t-6th), Columbia (10, t-18th) and Cornell (10, t-18th).

The Ivy League was the only Division I conference to have commendations for all (eight) of its football teams. Seven of the eight Ivy schools were recognized in four additional sports (men's basketball, softball, women's indoor track & field, women's outdoor track & field) and six Ivy schools were recognized in four more sports (baseball, women's golf, men's soccer and women's soccer).

NCAA President Mark Emmert said top-performing teams this year posted APR scores ranging from 977 to a perfect 1,000. The number of teams in some sports may exceed 10 percent depending on the number of perfect scores.
 â€¨“Most student-athletes excel at balancing their academic and athletics commitments, yet each year there are those who perform at extraordinary levels,” Emmert said. “By achieving the highest levels of academic success as a team, these young men and women truly embody what it means to be a successful NCAA student-athlete.”

The 909 teams publicly recognized this year for high achievement represent 14 percent of the 6,385 eligible Division I teams. The list includes 525 women’s teams and 384 men’s or mixed squads.  For the first time with its public recognition awards, the NCAA is separating the sport of football by its bowl and championship subdivisions. Last year, 841 teams were recognized.

A total of 239 institutions, out of 335 Division I colleges and universities, placed at least one team on the top APR list. Another 11 schools that offer athletics in more than one division, out of 52 overall within the NCAA, placed Division I teams on the list as well.

The Ivy League had 56.5 percent (135 of 239) of its total teams in NCAA-sponsored sports recognized. Ivy teams comprised 14.9 percent (135 of 909) of the total Division I teams honored. The average of 16.9 teams at each Ivy school is over 60 percent (60.9%) greater than the next best conference average (10.3).

Through its innovative APR, which provides an annual scorecard of academic achievement, the NCAA tracks the classroom performance of student-athletes on every Division I sports team. By measuring eligibility and retention each semester or quarter, the APR provides a clear picture of the academic culture in each sport, Emmert said.

Full APR scores for all teams, including penalties for low-performing teams, will be released May 24.
 â€¨In the six years of the NCAA’s academic reform program, 1,992 different teams have received Public Recognition Awards, representing 31 percent of eligible sports teams during that time. Of that total, 260 teams have received Public Recognition Awards each of the six years of the program.