Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 


“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”


Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website


 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 


In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit

Welcome To The Nelson Fitness Center, Moran Coleman Aquatics Center and Zucconi Strength and Conditioning Center

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Providence, Rhode Island - The unofficial grand opening of Brown University’s Nelson Fitness Center, Katherine Moran Coleman Aquatics Center, the Dave Zucconi ’55 Strength and Conditioning Center and the Ittleson Quad will take place the week of April 16-20, with activities for students, faculty and staff. The new complex is located at the corner of Hope and Cushing streets, site of the former Smith Swim Center.


The official Corporation dedication is scheduled for Friday, May 25, during commencement weekend.


The project includes:

•           The Moran Coleman Aquatics Center, featuring a 56-meter swimming pool for varsity competition and recreational use, three-meter diving, seating for 400 spectators overlooking the pool, and a state-of-the-art video HD scoreboard. A system of movable bulkheads will allow simultaneous activities by different groups and could increase recreational swimming time. The pool will be the fastest in the Northeast.


•           The country’s largest solar-thermal installation, including 168 panels that will provide 10-percent of the building’s energy needs. The panels combine photovoltaic technology with solar thermal technology.


•           The Nelson Fitness Center, with a 10,000-square-foot multipurpose fitness loft for students, faculty and staff, with 185 exercise machines.


•           The David J. Zucconi ’55 Varsity Strength and Conditioning Center, a nearly 10,000-square-foot facility for varsity athletes and teams.


•           The Ittleson Quadrangle, a large landscaped green space, replacing the parking lot in front of Meehan Auditorium and the Olney-Margolies Athletic Center.


•           Three exercise studios, including a dedicated spin room.


•           Offices for coaches and administrative staff.


•           Varsity locker rooms for men’s and women’s swimming and diving and water polo teams.


•           Dedicated locker rooms for men’s and women’s faculty.


•           General use locker room for all men’s and women’s students and staff.


•           Social space, including a lobby with café.