Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 


“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”


Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website


 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 


In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit

Brett Crossland Competes in Ironman U.S. Championship

Providence, RI- Assistant Strength & Conditioning Coach Brett Crossland finished the Ironman U.S. Championship in 11 hours on Saturday, Aug. 11 in New York City.

The Ironman consisted of a 2.4 mile swim in the Hudson River, a 112 mile bike ride, and a 26.2 mile run. He finished 260 overall out of 2,146 competitors. He was supported in the in the event by more than 25 family and friends sporting "Team Crossland" t-shirts and signs.

Crossland joined the Brown strength & conditioning staff in 2010, and his primary responsibilities are to design and supervise in season, off-season and summer strength & conditioning programs for 15 varsity teams. Currently, Crossland works with baseball, women's basketball, equestrian, men's golf, men's & women's ice hockey, men's & women's lacrosse, skiing, softball, men's & women's swimming & diving, and men's & women's water polo. He has also worked with the men's basketball, gymnastics, women's soccer, and volleyball teams.