Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 


“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”


Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website


 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 


In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit

Brown Hosts Events Commemorating the 40th Anniversary of the Enactment of Title IX

PROVIDENCE, RI – The Brown University Department of Athletics hosted a pair of events on Wednesday, October 10th, commemorating the 40th Anniversary of Title IX's enactment. Athletic and academic administrators, coaches and students gathered to remember the past, to celebrate the present, and to discuss the continued support and evolution for all involved in women's sports. 

The first event, an afternoon panel discussion, featured five experts in careers ranging from coaching to business to sports journalism and broadcasting.  Panelists included current Brown women's soccer coach Phil Pincince, Brown alumnae Carolyn Thornton '90 and Nancy Fuld Neff '76, Doris Burke and Melissa Hem.  Thornton played softball at Brown and is currently a writer for the Providence Journal.  Neff is a Brown Corporation member and former tennis and basketball player for the Bears.  Burke is a commentator and analyst for ESPN and ABC, while Melissa Hem is a marketing and development professional.  Topics of discussion included the skills intrinsic to student-athletes and how they prepared the panelists for successful careers, and the evolution of coaching and recruiting during the Title IX era.

In the evening session, three individuals shared their perspectives on Title IX. Brown Director of Athletics Jack Hayes opened the evening, remarking about the importance of Title IX as it pertains to the strength of intercollegiate programs. Lindsay Nickel, co-president of SAAC and a women’s basketball player at Brown, addressed the audience sharing her personal appreciation for those who had paved the way for her increased opportunities.  Finally, Brown welcomed Ivy League Executive Director Robin Harris, who shared her vision and broader perspective about Title IX, how it currently relates to the Ivy League, and where she hopes the League will be well into the future.

To view a photo gallery of the day's events, click here.

Pictured (l-r): Nancy Fuld Neff ’76, Melissa Hem, Phil Pincince, Carolyn Thornton ’90, Doris Burke. Photo by