Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 

 

“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”

 

Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website www.brownbears.com.

 

 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 

 

In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit www.learfieldsports.com

Sarah Fraser Named Assistant Athletics Director for Compliance & Student Athlete Enrichment

Nov. 28, 2005

Providence, RI - Sarah Fraser has been named the new Assistant Athletics Director for Compliance and Student Athlete Enrichment in an announcement made by Brown Athletic Director Michael Goldberger. Fraser comes to Brown from the YMCA of Greater Providence, where she was a Communications and Marketing Associate.

At the YMCA of Greater Providence, Fraser coordinated and managed systems related to the Communications/Marketing department, while developing promotions, brochures, publications and Association special events. She also helped to oversee the Association's marketing policies, while monitoring brand management and graphic standards guidelines as set by the Association and YMCA of the USA.

Fraser was also the Associate Editor with Media Ventures, Inc. for a year, following a two-year stint as the Assistant Commissioner for Women's Hockey at the ECAC. While with the ECAC, Fraser was responsible for the day-to-day administration and management of the Division I Women's Hockey League, including all of the PR efforts for the league. In addition, Fraser creating league policies, serving as the conference contact for all NCAA-related issues, including compliance, championships and rules topics, and administering the league championship. She was the contact for league athletics administrators, coaches, sports information directors, and officials, and also coordinated and staffed regular athletics administrators and coaches meetings as well as annual officiating clinics.

Fraser has also worked for the Gravity Games as an Assistant Venue Manager/Ticket Booth Coordinator, the X-Games as a Media Liaison, and as a Media Volunteer with the 2003 NCAA Hockey East Regional, the 2003 Millrose Games, and the 2000 NCAA Frozen Four.

A 1998 graduate of Dartmouth College, Fraser earned a Bachelor of Arts Degree in Environmental Studies with a minor in English. Fraser was a four-year member of Dartmouth's women's hockey team, currently ranking sixth all-time with 147 career points. Fraser also received a Master of Arts Degree in Communication Studies from the University of Rhode Island in 2003.