Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 


“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”


Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website


 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 


In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit

Rick Merriam Named Assistant Athletic Director for Marketing

Oct. 6, 2005

Providence, RI - Rick Merriam has been named the new Assistant Director for Marketing at Brown University in an announcement made by Brown athletic Director Michael Goldberger. Merriam comes to Brown from Colorado College where he held a similar position.

At Colorado College, Merriam served as the Assistant Athletic Director for Marketing since 2002 with duties that included strategic planning, event promotion, revenue generation, sponsorship development, ticketing plans and execution and staff supervision. He successfully promoted Marty Sertich for the Hobey Baker Award in 2005, the second Colorado College player to win the prestigious award in the last three years.

While at Colorado College, Merriam also increased revenue by 42 percent, managed a stable of 72 corporate partners, created the Tiger Pride Fund of Athletics, negotiated media rights packages.

Merriam also worked for Gatorade, the Colorado Rapids, the National Archery Association and the Colorado Sports Council for the 1995 U.S. Olympic Festival, where he implemented sponsorship programs.

A 1993 graduate of Middlebury College, Merriam earned a Bachelor of Arts Degree in Psychology. He has also done coursework towards a Master's of Education degree at Springfield College.