Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 

 

“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”

 

Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website www.brownbears.com.

 

 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 

 

In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit www.learfieldsports.com

B2 Networks and Brown Athletics Announce Fall Sports Broadcast Schedule

PROVIDENCE, RI - B2 Networks and Brown University Athletics have announced the Bears' fall sports broadcast schedule. The partnership begins this weekend with live video coverage of field hockey, women’s soccer and men’s soccer. The coverage will continue with live broadcasts of home games for Brown football, men's and women's soccer, field hockey and volleyball. Coverage expands to include men's and women's basketball, men's and women's ice hockey, gymnastics, wrestling, men's and women's lacrosse, baseball and softball and possibly more sports and events in the winter and spring.

"Our partnership with B2 Networks makes our home athletic events available to a worldwide audience and allows Brown alumni, parents, prospective students, and fans of Brown athletics to follow their favorite teams at an unprecedented level," said Brown University Athletic Director Michael Goldberger.

New this year Brown will include video highlights from different events along with podcasts with all of our coaches.  Brown and B2 will also be broadcasting live select road games at B2 Networks' partner institutions.

A number of pay-per-view options are available, ranging from All-Sports Passes to single event passes. Fans may also access audio-only broadcasts at no cost.

B2 Networks is a premier provider of reliable and secure international television and pay-per-view broadcasting systems. Our worldwide network of arenas, stadiums, local venues and data centers are currently in use to distribute live sports and events to personal computers, television screens, mobile devices and commercial venues around the world. Working with organizations such as the AHL, ECHL.NLL, IHL, USHL, NAHL and selected NCAA and NAIA conferences and member institutions, B2 has established itself as a leader in innovative global direct to home, mobile and television broadcasting. For more information about B2 Networks, visit http://www.b2now.com/.