Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 


“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”


Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website


 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 


In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit

Brown Athletic Facilities Get Face-Lift

July 23, 2001

Various Brown University Athletic facilities have been undergoing major renovations this Summer with Stevenson Field and Brown Stadium reaping the benefits of $2 million in changes.

Stevenson Field has gotten new lighting and a completely new field and sub-surface. High-intensity Musco lighting was installed in June by Audette Electrical, with new light poles installed to replace the previous light intensity of 10 foot-candles. The new lighting will generate 50 foot-candles for regular games, 100 foot-candles for televised games, and gives Brown the opportunity to play night lacrosse games.

The entire Stevenson playing surface has been replaced by Clark Companies, with the field being expanded, leveled, and additional drainage installed. A retaining wall will enclose the entire field area, with the increased area enabling soccer to play on an expanded surface.

The process began with over 400 truck-loads of top soil being removed from the field. Drainage pipes were then placed every 16 feet and covered in a sand and gravel mixture. Three inches of stone was covered by 10 inches of root zone, a 70 percent sand and 30 percent peat moss mixture. Sod will be laid the first week in August, enabling the field to be ready for the men's soccer home opener on September 8th and the women's soccer home opener on September 9th. In addition, a new irrigation system was installed, along with new fencing and landscaping.

A new track is being installed at Brown Stadium this summer with Southwest replacing the entire track area with a new ISS 300 track surface. A 10mm full depth polyurethane surface is being installed, beginning with the laying of an asphalt base and continuing with the pouring of new track, long jump and high jump surfaces. The asphalt sub surface should last another 20-25 years, while the new track is expected to last 8-10 years.