Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 

 

“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”

 

Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website www.brownbears.com.

 

 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 

 

In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit www.learfieldsports.com

Eight Athletes with Brown ties to Compete in 2004 Summer Olympic Games

Aug. 4, 2004

PROVIDENCE, RI - Eight former Brown University Athletes will represent their respective countries later this month when they compete in the 2004 Summer Olympic Games later this month in Athens, Greece. The athletes represent four sports, two countries, and range from the class of 1991-2005. In addition, Siri Lindley '91, a former Brown field hockey/lacrosse/ice hockey player and world champion tri-athlete, will be an NBC commentator for the triathlon and field hockey. Former Brown wrestlers Jimmy Pedro '94 and Alex Ottiano "98 will represent the United States in the Judo events. Pedro will compete in the lightweight division, while Ottiano will compete in the half lightweight division. Rowers J. Sloan DuRoss '99 and Ben Holbrook '97 will row for the United States Men's Team, while Liane Malcos '00 will row for the United States Women's Team. DuRoss and Holbrook are both a part of the men's quadruple skulls, while Malcos is a spare for the women's team. Katie McDowell '98 and Kevin Hall '91 will both represent the United States in the sailing events. McDowell is the skipper for the Women's 470, while Hall will be competing in the Men's Finn. Lastly, Dawn Chuck '02 will represent Jamaica in swimming. A veteran of the 2000 Sydney Olympics, Chuck will most likely swim the freestyle events.