Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 


“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”


Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website


 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 


In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit

Brown's David Roach Named President Of I-AA Athletic Directors Association

July 23, 2001

David Roach, the Director of Athletics at Brown University, has been named the President of the I-AA Athletic Directors Association. He was elected at the association's annual June meeting in Salt Lake City, Utah.

The purpose of the I-AA Athletic Director's Association is to explore mutual problems and opportunities encountered by college and universities that participate in NCAA division I-AA football, to facilitate the administration of college athletics, and to promote and elevate the standards of athletic administration.

Since becoming the 13th Athletic Director in Brown University history in June, 1990, Roach has revitalized the Brown athletic program, overseeing the resurgence of its athletic teams while balancing the budget and launching an ambitious marketing, promotional and community involvement campaign.

A native of Waterbury, Conn., Roach is a member of the NCAA Championship Competition Cabinet, which oversees all NCAA Championships. At Brown, Roach oversees the Department of Athletics and Physical Education, having the responsibility for hiring and supervising more than 100 athletic department employees, including coaches of 37 varsity and several club sports teams that feature over 1,000 of the nation's finest student-athletes.

During Roach's tenure as athletic director, Brown teams have captured 53 Ivy League or Eastern Championships, made 28 NCAA Tournament appearances and won six National Championships, including Brown's first two NCAA Championships.

Under Roach's leadership, the Brown athletic department has "adopted" the Fox Point Elementary School. An adoption ceremony took place in October, 1991 at the Fox Point School (now the Vartan Gregorian Elementary School) on Wickenden Street, bringing together Fox Point's 450 students with Brown University athletes and coaches.

Roach created Brown's first Student-Athletic Advisory Board, and implemented a Sports Marketing and Promotions program that includes a new athletic logo and Corporate Sponsorship program.