Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 

 

“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”

 

Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website www.brownbears.com.

 

 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 

 

In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit www.learfieldsports.com

Meehan Renovation Project Progress Report

Oct. 26, 2002

  • Meehan Renovation Project Underway - 04/19/02
  • Meehan Renovation In Full Swing - 06/26/02

    PROVIDENCE, RI - The 4.3 million Meehan Auditorium Renovation project has nearly been completed with both the men's and women's teams practicing in the rink for nearley two weeks.

    The renovation project transformed the building into the one of the best rinks in the East. As part of the first upgrade since the opening of Meehan in 1962, the entire lobby area was reconfigured and significantly enhanced to include new ticket booths and concession areas and four new visiting locker rooms.

    In addition, there is a new hospitality room overlooking the ice on the Hope Street side of the building. The Bears' locker rooms have been changed dramatically to include larger lounge areas and a modern athletic training facility along with brand new lockers and equipment areas. New lighting was also added over the ice, as well as new NHL dasher boards and glass, and new windows around the top of the rink.