Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 


“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”


Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website


 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 


In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit

Zucconi 5K Charity Race to be Held in May

April 15, 2003

The first annual Dave Zucconi Memorial 5K will be held on Sunday, May 4, 2003. The race begins at 9:00 am on the Main Green of Brown University, with an awards ceremony following. This event is being held to honor the tremendous contributions Dave made to the College Hill community and to raise money for the Fox Point Boys and Girls Club of Providence, RI.

Dave Zucconi '55, the man known to many as "Mr. Brown," was an icon on the campus of Brown University for more than fifty years and one of Brown Athletics' greatest supporters. Zucconi worked zealously in the offices of admission, alumni relations, and development, devoting his adult life to making the University a better place for alumni, students, faculty, and staff. Zucconi also resuscitated the Brown Key Society and was active in the Brown Club of Rhode Island, the Providence Opera Theater, and the Providence Heritage Commission. Zucconi lost his battle with cancer in January 2003.

Starting from Brown's Main Green on George St., the measured 5K course winds through the campus of Brown and loops through the scenic eastside neighborhood of Providence, ending at Faunce Arch on Waterman St. Prizes will be awarded to the top 10 men and top 10 women finishers.

All are invited to participate. This event is open to friends and family of Dave, the entire Brown community, and the running community at large. In order to compete all individuals must submit a registration form and entry fee. Pre-registration is $15.00; registration on race day will be $20.00.

All proceeds from the race will be donated to the Fox Point Boys & Girls Club to help support youth athletics at the club. Zucconi was an advocate of community based athletic programs from his childhood days in the Bronx, and a strong supporter of neighborhood and after school recreational activities.

Registration forms and information can be found at

For more information visit or contact Heena Trivedi (401) 863-7584.