Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 

 

“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”

 

Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website www.brownbears.com.

 

 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 

 

In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit www.learfieldsports.com

Bear Fan Demographics

April 9, 2003

BEAR FAN DEMOGRAPHICS

During the winter of 2003, Brown Athletics conducted a survey to gather information about the demographics of our fan base. Our sample consisted of approximately 200 Brown athletic fans who were randomly selected to complete surveys at athletic events or via brownbears.com

As a corporate or media partner of the Bears, you are reaching some of the most affluent, well-educated and technologically savvy consumers in the region. Here's a look at who is seeing or hearing your message.

HOUSEHOLD INCOME
* 20% of Brown's contistuents (alumni,parents, friends) are living in high net worth households of $1 million and above
* Compared to national averages, Brown's constiuency ranks in the top percentile (90% and above) in home values, high credit, and premium credit card usage
* 64% of fans have an average household income greater than $60,000/year
* 47% of fans have an average household income greater than $100,000/year

GEOGRAPHY
* 53% of Brown Alumni live in the Northeast (CT, DE, NY, NH, NJ, ME, PA, RI, MA)

FINANCIAL SERVICES
* 33% of our fans use a financial services company

EDUCATION LEVEL
* 40% of our fans have a graduate degree or higher

WIRELESS PROVIDER & INTERNET SERVICE
* 80% of our fans have a cell phone and have an internet service subscription

AGE
* 75% of fans are 25 - 54 years old
* 37% of fans are 18 - 34 years old

SEX
* 66% of fans are male
* 34% of fans are female

"BEAR" DETAILS

* In 2002, Brown's Athletic Department was recognized by US News and World Report as one of the Top 20 intercollegiate athletic programs in the country based on win-loss record, graduation rates, gender equity, and number of sports offered.

* Brown University maintains 37 intercollegiate sports, making it one of the largest athletic departments in the entire country.

ATTENDANCE FIGURES
* Football - Average attendance per game = 7,600 fans
* Men's Basketball - Average attendance per game = 1,908 fans
* Men's Hockey - Average attendance per game = 1,637 fans

WEB TRAFFIC
* 304,800 hits to brownbears.com per month

For more information about corporate sponsorships with Brown Ahtletics, please contact:

Mike Kohler
Assistant Athletics Director for Marketing
PO Box 1932
Providence, RI 02912
401-863-9377 phone
401-863-1936 fax
michael_kohler@brown.edu