April 9, 2003

Bear Fan Demographics

April 9, 2003

BEAR FAN DEMOGRAPHICS

During the winter of 2003, Brown Athletics conducted a survey to gather information about the demographics of our fan base. Our sample consisted of approximately 200 Brown athletic fans who were randomly selected to complete surveys at athletic events or via brownbears.com

As a corporate or media partner of the Bears, you are reaching some of the most affluent, well-educated and technologically savvy consumers in the region. Here's a look at who is seeing or hearing your message.

HOUSEHOLD INCOME
* 20% of Brown's contistuents (alumni,parents, friends) are living in high net worth households of $1 million and above
* Compared to national averages, Brown's constiuency ranks in the top percentile (90% and above) in home values, high credit, and premium credit card usage
* 64% of fans have an average household income greater than $60,000/year
* 47% of fans have an average household income greater than $100,000/year

GEOGRAPHY
* 53% of Brown Alumni live in the Northeast (CT, DE, NY, NH, NJ, ME, PA, RI, MA)

FINANCIAL SERVICES
* 33% of our fans use a financial services company

EDUCATION LEVEL
* 40% of our fans have a graduate degree or higher

WIRELESS PROVIDER & INTERNET SERVICE
* 80% of our fans have a cell phone and have an internet service subscription

AGE
* 75% of fans are 25 - 54 years old
* 37% of fans are 18 - 34 years old

SEX
* 66% of fans are male
* 34% of fans are female

"BEAR" DETAILS

* In 2002, Brown's Athletic Department was recognized by US News and World Report as one of the Top 20 intercollegiate athletic programs in the country based on win-loss record, graduation rates, gender equity, and number of sports offered.

* Brown University maintains 37 intercollegiate sports, making it one of the largest athletic departments in the entire country.

ATTENDANCE FIGURES
* Football - Average attendance per game = 7,600 fans
* Men's Basketball - Average attendance per game = 1,908 fans
* Men's Hockey - Average attendance per game = 1,637 fans

WEB TRAFFIC
* 304,800 hits to brownbears.com per month

For more information about corporate sponsorships with Brown Ahtletics, please contact:

Mike Kohler
Assistant Athletics Director for Marketing
PO Box 1932
Providence, RI 02912
401-863-9377 phone
401-863-1936 fax
michael_kohler@brown.edu