Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 

 

“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”

 

Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website www.brownbears.com.

 

 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 

 

In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit www.learfieldsports.com

Brown Athletic Trainers Help To Save a Life

March 24, 2003

Brown's certified athletic trainers work with athletes each and every day, treating and rehabilitating injuries, and administering to a variety of strains, sprains, and fractures. Seldom are they called on to actually save a life.

While watching the Brown's women's basketball team play Princeton at the Pizzitola Center on February 14th, Brown certified athletic trainers Gail Connolly and Kathleen Quinn noticed a commotion behind the Princeton bench. Sensing a medical problem, Connolly and Quinn went over to see if there was anything they could do to help.

Brown women's basketball athletic trainer, Kerry Antunes, and Princeton athletic trainer, Cheri Drysdale, were already on the scene attending to the grandfather of Princeton player Allison Cahill. Cahill's grandfather was unconscious, had difficulty breathing, and had a faint pulse.

Connolly recognized the potential for cardiac arrest and sprinted for the automated external defibrillator (AED) that had recently been installed at the Pizzitola Sports Center for an emergency situation. The AED can analyze a patient's heart rhythm, advise whether a shock is indicated, and deliver a shock in an attempt to restore a regular heartbeat. When Connolly left to get the AED, Antunes and Drysdale continued to monitor the grandfather's vital signs.

Kathleen Quinn connected the electrodes as the man's pulse stopped. The AED advised a shock, and a shock was given. The shock worked, and the grandfather's pulse returned, but, he still wasn't breathing. Drysdale gave him two rescue breaths and he began to regain consciousness. At that time, the Brown EMT's took over and transported him to Rhode Island Hospital for additional evaluation and treatment. Cahill's grandfather has since been transferred to another hospital, and he is still very much alive.

"It is a euphoric feeling bringing someone back to life," said Connolly. "We couldn't have done it without the proper tool-the AED machine-to get the job done. We used our instincts and our training."

While quick thinking from certified athletic trainers was the most important factor in saving the man's life, the AED machines were part of an athletic department plan to give all of its staff the necessary tools to respond to those in cardiac arrest.

Brown Athletic Director, David Roach had AED kits installed in all of the athletic facilities at the urging of Frank George, Brown's Director of Sports Medicine, and Russ Fiore, the Head Athletic Trainer. The $20,000 cost involved purchasing the equipment, installing the machines in a secure, but public location, and training for its entire athletic staff by David Marquis of the Lifespan Community Center. The effort and resources were well worth the cost of saving just one life.

Recipients of AED machines were the Pizzitola Sports Center, Meehan Auditorium, Olney Margolies Athletic Center, Smith Swim Center, and the Marston Boathouse. Brown University purchased two additional AEDs for the athletic trainers and coaching staff to use at practices and games.