Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 


“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”


Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website


 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 


In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit

Ten Brown Student-Athletes Named To Winter Academic All-Ivy Team

March 23, 2005

Princeton, NJ - A total of ten Brown student-athletes have been named to the 2005 Winter Academic All-Ivy team. All ten athletes were starters or key reserves on an officially recognized varsity team with 3.0 or better cumulative grade point averages.

Sarah Hayes (Beaufort, SC)---Junior---Women's Basketball---History/Psychology
First Team All-Ivy; Second Team District I Academic All-American

Lillian Rosenthal (Weston, MA)---Senior---Women' Squash---American Civilization

Brittany Grovey (Hobbs, NM)---Junior---Women's Track---Human Biology
First Team All-Ivy in triple jump; ECAC Triple Jump Champion

Jessica Larson (Wayland, MA)---Junior---Women's Diving---Neuroscience
Placed third at NCAA Zones; Placed first in dual meet against Penn

Hilary Swaffield (Wolfeboro, NH)---Junior---Skiing---Political Science
All-American (Giant Slalom & Combined); Academic All-American

Gerry Burke (Milton, MA)---Senior---Men's Hockey---Public & Private Sec. Org/Econ
ECACHL All-Academic Team

Doran Heist (Meadville, PA)---Junior---Wrestling---Chemistry
Second Team All-Ivy; Sixth Place EIWA Championship

David Bailey (Greenwich, CT)---Junior---Men's Squash---Public & Private Sec, Org.
Scholar Athlete Award from the College Squash Association

Ray Bobrownicki (Avondale, PA)---Junior---Men's Track---Psychology
First Team All-Ivy in high jump

Matt Del Mastro (Whitby, ONT)---Senior---Men's Swimming---Biology
Placed first and second in several regular season meets.