Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 

 

“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”

 

Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website www.brownbears.com.

 

 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 

 

In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit www.learfieldsports.com

Brown's Athletic Program Rated Among Nation's Top 20

March 13, 2002

Brown University's Athletics program has been named to the College Sports Honor Roll as one of the nation's top 20 athletic programs by U.S. News and World Report (March 18, 2002).

Brown boasts one of the nation's most wide-ranging athletic programs for men and women, sponsoring 37 varsity intercollegiate sport team. In fact, Brown's 37 sports ranks third among all Division I colleges and universities. Brown athletes and teams compete at the highest level of NCAA Division I competition, and are regular participants in NCAA Championships.

"Brown Athletics is extremely proud of being one of only 20 Division I institutions selected as one of the top programs in the country," said David Roach, who has overseen the revitalization and resurgence of the Brown athletic program since becoming athletic director in 1990. "This honor is a tribute to our coaches, staff and student-athletes. It is something we all can take special pride in because it takes a team effort to achieve such stature."

Last year, Brown teams captured four Ivy League or Heptagonal Championships, earned one Eastern title, qualified for four NCAA Championships, and ranked 62 out of 320 Division I teams in the Sears Director's Cup standings. Individually, the Bears athletic program had an Ivy League Player of the Year, a national individual champion, an Ivy League Rookie of the Year, Rhode Island's Male and Female Athletes of the Year, two Heptagonal Champions, six First Team All-Americans, and 14 NCAA individual qualifiers.

Brown's athletics department has also been recognized for its community involvement, especially in working with the Vartan Gregorian Elementary School, the Fox Point Boys' and Girls' Club, and the Special Olympics of Rhode Island.

"The criteria for this ranking goes to the heart of the Sports Foundation's mission - that you can strive for and achieve athletic excellence on a national scale without wavering from Brown's commitment to the highest academic standards," said BUSF Executive Director Ron Dalgliesh. "This recognition should be especially gratifying to all of the alumni and friends who so generously support our student-athletes and play such a critical role in making this kind of achievement possible."

Brown is one of 20 college athletics programs nationally to receive a superior ranking in four categories: athletes' graduation rates, number of sports programs offered, gender equity, and win/loss records.

College Sports Honor Roll

Boston College, Boston, Mass.
Brown University, Providence, R.I.
Cornell University, Ithaca, N.Y.
Dartmouth College, Hanover, N.H.
Duke University, Durham, N.C.
Georgetown University, Washington, D.C.
Harvard University, Cambridge, Mass.
Lehigh University, Bethlehem, Pa.
Pennsylvania State University-University Park
Princeton University, Princeton, N.J.
Stanford University, Stanford, Calif.
University of Connecticut, Storrs
University of Hawaii-Manoa
University of Illinois-Urbana-Champaign
University of Maryland-College Park
University of Massachusetts-Amherst
University of Michigan-Ann Arbor
University of New Hampshire, Durham
University of Utah, Salt Lake City
Villanova University, Villanova, Pa.