Brown Athletics Unveils Brown Bears Sports Properties As Its Dedicated Corporate Sponsorship Sales Unit

PROVIDENCE, R.I.– Brown University Athletics, in conjunction with Learfield Sports, has developed Brown Bears Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by Director of Athletics Jack Hayes. This dedicated unit is designed to support Brown Athletics’ initiative to enhance the service provided to local and regional businesses and further promote the Brown brand affinity to the corporate community. 


“We are excited about the development of Brown Bears Sports Properties,” said Hayes.  “Learfield Sports is a trusted leader in this field and has long-standing relationships with many college and university athletic programs.  We look forward to implementing the Learfield approach to generate innovative promotional ideas, customized programming and new asset offerings to Brown’s corporate partners.”


Leading Brown Bears Sports Properties is General Manager Augusto “Cookie” Rojas, who most recently served eight years as general sales manager for the Pawtucket Red Sox and taught sports management for nearly five years at Johnson & Wales University. Nelligan Sports Marketing, Brown Athletics’ former marketing partner, was acquired by Learfield Sports in early February. Brown Bears Sports Properties will office on campus, which will allow a close working relationship with the entire Brown Athletics administration. The property manages all aspects of the multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches’ shows, television and digital sponsorships, including the official athletic website


 “We’re fortunate to have the opportunity to work with Brown and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the university brand. We’re excited to be off and running and look forward to building on the outstanding traditions already established here,” said Learfield President and CEO Greg Brown. 


In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing, licensing and concessions, and titles the prestigious Learfield Sports Directors’ Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company’s 40-year history and portfolio, visit

Brown Athletics to Host Breast Cancer Awareness Week

Feb. 4, 2009

PROVIDENCE, RI - The Brown University Athletic Department's Student-Athlete Advisory Committee (SAAC) will host its 2nd Annual Breast Cancer Awareness Week, February 6-14, with several events to help support the fight against breast cancer. Proceeds from these events will be donated to the Gloria Gemma Breast Cancer Resource Foundation.

SAAC's creative and promotional efforts combine a number of local, regional, and national initiatives into a concentrated eight-day campaign. Included within Brown's awareness and fundraising drive are the ECAC Hockey League's "Pink at the Rink", the Women's Basketball Coaches Association "Pink Zone", the National Association of Basketball Coaches' "Suits & Sneakers", the NCAA's "Pack the House" and the Bears' own "Blitz the Pitz" and "Meehan Mayhem" events.

A full schedule of Breast Cancer Awareness Week events is listed below. Donations will be accepted at all of these events, and individual teams may be showing their support via pink shoelaces, wristbands, racquet and stick wraps, and more.

"Athletic participation at Brown is about so much more than games and practices," said SAAC co-President Shae Fitzpatrick `09. "All of our student-athletes and teams are excited to lead this week and hope we can make a positive impact in the fight against breast cancer."

"Our department places a great deal of importance on giving back to the community," added Michael Goldberger, Brown's Director of Athletics. "I'm thrilled that SAAC has taken up this cause and encourage the entire Brown community to support this effort."

For more information, call (401) 863-9377 or visit

About the Gloria Gemma Breast Cancer Resource Foundation
The Gloria Gemma Breast Cancer Resource Foundation was established in 2004 in memory of Gloria Gemma and in honor of her courageous fight against breast cancer. The Foundation's objectives are to raise awareness, increase education, and generate funding for critical breast health programs that are in desperate need of being brought to fruition. Their promise is that 100% of the net proceeds will remain right here in our local community. For more information, visit

About the Student-Athlete Advisory Committee
The Student-Athlete Advisory Committee (SAAC) consists of representatives from each varsity team and is run by the student-athletes. It is the goal of SAAC to be the student-athlete voice to the athletic administration; provide a bridge between the student-athletes and the Brown community; to undertake Student-Athlete Advisory Committee projects which will benefit student-athletes and the community; and to represent Brown University student-athletes and what they stand for.

Brown Athletics' Breast Cancer Awareness Week Schedule of Events:

Friday, Feb. 6
- Men's Tennis vs. Marist - Pizzitola Center - 5:00pm
- Women's Basketball vs. Dartmouth - Pizzitola Center - 7:00pm
- Men's Ice Hockey vs. Dartmouth - Meehan Auditorium - 7:00pm

Saturday, Feb. 7
- Women's Basketball vs. Harvard - Pizzitola Center - 7:00pm

Sunday, Feb. 8
- Gymnastics vs. Bridgeport - Pizzitola Center - 1:00pm

Tuesday, Feb. 10
- Women's Squash vs. Tufts - Pizzitola Center - 5:00pm
- Men's Squash vs. Tufts - Pizzitola Center - 7:00pm

Friday, Feb. 13
- Men's Basketball vs. Penn - Pizzitola Center - 7:00pm
- Women's Ice Hockey vs. Union - Meehan Auditorium - 7:00pm

Saturday, Feb. 14
- Women's Ice Hockey vs. Rensselear - Meehan Auditorium - 4:00pm
- Men's Basketball vs. Princeton - Pizzitola Center - 7:00pm