Brown University Trademark Licensing Program

1 : to issue, to permit or to give permission or consent to (transitive verb)
2 : permission to act, freedom of action (noun)

1 : a distinguishing characteristic or feature firmly associated with a person or thing (noun)

Brown's Trademark Licensing Program works to promote, enhance, and elevate the image of Brown University by authorizing the use of the university's name and logos on high quality and tasteful merchandise.

Brown University requires that all individuals, organizations, departments and companies, both internal and external, obtain prior approval before producing any product(s) that will display Brown's indicia; regardless of the method of distribution.



This formal licensing program is administered through the university and in partnership with the Licensing Resource Group (LRG). In order to use the university's marks, a vendor must enter into a licensing agreement with Brown. A license is a written legal agreement between the owner of the trademark (licensor) and a manufacturer/vendor (licensee). This license must be in place before use of the marks occurs.

Brown departments and student groups are required to purchase emblematic merchandise from officially licensed vendors. Items that will be used internally, such as staff shirts or giveaway items, are exempt from royalties. Items for resale require the vendor to pay royalties to the university. Resale items include sales to customers and sales for fundraising.

To obtain a Brown University license or to get more information, please contact LRG. Once a license has been given, LRG will provide the Brown approved artwork.

Licensing Resource Group
442 Century Lane, Suite 100
Holland, Michigan, 49423
(616) 395-0676

Click here for Brown's visual identity & graphic standards.

Click here for Brown's Style Guide.



Additional Contact Information

Brown University Administration
Gail Caetano
(401) 863-3166